Culture is a whole network of formal and informal institutions responsible for the production, broadcast and capitalization of values. The main task set before the Russian culture today is to return the value of standard (rule, law) leveled down by the decades of life in the Soviet system of double standards (combining the official system of values and unofficial practice) and the post-Soviet period, when every norm and standard was rejected. The transition to a qualitatively new development model proved to be impossible without the establishment of a new system of values.